Trade show floor with exhibitor booths and attendees

For Exhibitors & Sales Teams

Convention ROI Calculator

Turn attendance into measurable returns. Model the strategic path from event investment through lead generation, conversion rates, and revenue outcomes to justify your trade show participation with confidence.

Planning Scenarios

Compare conservative, expected, and optimistic returns

Scenario planning helps you understand the range of possible outcomes. Start with a preset, then adjust assumptions to model your specific situation.

Quick Start

Choose a preset to get started quickly

Event Investment

Total costs to attend and exhibit at the convention

Booth / Exhibit Space

Booth rental, furniture, setup

Lodging Costs

Hotel rooms for your team

Travel Expenses

Flights, ground transportation

Additional Costs

Marketing materials, meals, etc.

Total Event Investment

$9,000

Revenue Model

Map your path from leads to conversions to revenue

The ROI calculation follows this path: Leads × Conversion Rate = Conversions, then Conversions × Deal Value = Revenue.

Expected Leads

Qualified prospects from event

Conversion Rate (%)

Leads that become customers

Average Deal Value

Revenue per closed deal

Leads Generated

10.0

Expected Conversions

$100,000

Expected Revenue

Strategic ROI Analysis

Results for expected scenario

Return on Investment

+1,011%

Outstanding return potential

Net Profit

+$91,000

Break-Even Analysis

Break-Even Point

5 leads

You're 45 leads above break-even

Margin of Safety

900%

Above break-even

Cost Per Lead

$180

Moderate cost per lead

Cost Per Conversion

$900

Customer acquisition cost

Revenue Multiple

11.1x

Revenue per dollar invested

Strong Scenario: This scenario projects excellent returns. If these assumptions hold, this event is a strong strategic investment. Track actual performance against these projections to refine future planning.