Skip to content
Feb 7-10, 2027

PURE LONDON - SPRING FAIR

PURE LONDON is the UK’s fashion event for contemporary & directional womenswear, attracting visitors who come to place orders, pick up trend information and to be inspired. Discover new products and proven bestsellers across every major retail category

Birmingham, UK - United KingdomNational Exhibition Centre
Dates
Feb 7-10, 2027
Location
Birmingham, UK - United Kingdom
Last updated
Feb 24, 2026
Map

Venue map

National Exhibition Centre, Birmingham, UK - United Kingdom

Open
Hotel rates outlook

Estimated rate pressure until event start

If booking is delayed, average rates may move from baseline to about +78% by start.

+0%+26%+51%+78%You are hereToday+87dStart
Today: baselineStart: +78%Wait 7d: +1%

Estimated trend based on event lead time and booking pressure. Actual market rates vary by inventory.

About this event (preview)

PURE LONDON is the UK’s fashion event for contemporary & directional womenswear, attracting visitors who come to place orders, pick up trend information and to be inspired. Discover new products and proven bestsellers across every major retail category

Unlock full event details

Sign in to view full descriptions, source links, organizers, and category insights for this event.

Convention Housing can help you coordinate group stays near the venue.

Event page: https://www.convention-housing.com/events/pure-london-spring-fair-2027-02-2239

Login to learn more

Unlock full event details, source links, organizers, categories, and rich event context.